Presales – DMO & Ad Operations
Bangalore, India · Full Time · 8–10 Years Experience
Role Overview
We are seeking a DMO Solutions Architect (Presales & AdOps Specialist) to partner closely with sales, presales, and delivery teams to design, scope, and articulate digital marketing solutions with a strong emphasis on hands-on Ad Operations execution, campaign architecture, and performance marketing optimization.
This role combines solution consulting + presales ownership + deep AdOps expertise, ensuring proposed solutions are not only strategically strong but also operationally executable and performance-driven.
Key Responsibilities
Presales Solutioning & Deal Shaping
- Partner with sales and presales teams on RFPs, proactive pitches, and strategic deal pursuits.
- Design end-to-end digital marketing solutions with a strong focus on paid media and performance marketing (AdOps-led delivery models).
- Build win themes, solution narratives, and value propositions aligned to client growth and ROI goals.
- Define channel strategy, media mix, budgeting approach, and optimization frameworks for proposals.
- Support deal structuring, effort estimation, and commercial alignment with delivery feasibility and margin expectations.
- Lead client-facing solution presentations, demos, and workshopsthrough pursuit lifecycle.
Hands-on Ad Operations & Campaign Strategy
- Provide hands-on expertise in AdOps execution, including campaign setup, trafficking, QA, optimization, and reporting across:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook/Instagram)
- Programmatic platforms (DV360, The Trade Desk, etc.)
- Other performance channels as required
- Define campaign architecture, tracking setup (UTMs, pixels, conversion APIs), and attribution frameworks.
- Guide teams on bid strategies, audience segmentation, A/B testing, and performance optimization techniques.
- Ensure campaigns are built with scalability, automation, and efficiency in mind.
- Troubleshoot performance issues and provide optimization recommendations during presales and ongoing engagements.
Client Engagement & Discovery
- Conduct discovery workshops focused on performance marketing maturity, AdOps setup, and media efficiency.
- Assess current-state digital marketing and AdOps capabilities across tools, platforms, and processes.
- Identify optimization opportunities in campaign execution, tracking, data flow, and reporting systems.
- Translate client challengesinto actionable AdOps-led transformation solutions.
Existing Account Growth & Optimization
- Collaborate with account and delivery teams to identify AdOps-led performance improvement opportunities.
- Design campaign optimization roadmaps to improve ROI, CAC, ROAS, and conversion efficiency.
- Introduce automation, AI-driven optimization, and scaling strategies within paid media ecosystems.
- Support account mining through media expansion, channel diversification, and performance benchmarking.
Automation, Analytics & GenAI in AdOps
- Leverage marketing automation, AI, and GenAI tools to improve campaign efficiency and insights.
- Apply GenAI for:
- Ad copy variation and creative testing
- Audience segmentation insights
- Performance analysis and reporting automation
- Enable smarter decision-making through data-driven optimization frameworks and dashboards.
- Ensure solutions balance innovation with platform compliance, brand safety, and execution feasibility.
Delivery Alignment & Execution Readiness
- Ensure all proposed solutions are fully executable within AdOps and delivery capabilities.
- Define campaign governance models, KPI frameworks (CTR, CPA, ROAS, CAC), and reporting
structures. - Collaborate with delivery teams to ensure smooth transition from presales to execution.
- Provide input into tooling, automation stacks, and operational best practices.
Required Qualifications
- 8–10 years of experience in digital marketing, with strong focus on performance marketing and Ad Operations (AdOps).
- 5+ years of experience in presales, solution consulting, or performance marketing strategy roles.
- Strong hands-on experience with AdOps platforms:
- Google Ads, Meta Ads Manager
- Programmatic platforms (DV360 / TTD preferred)
- Analytics tools (GA4, Adobe Analytics, etc.)
- Deep understanding of:
- Campaign setup, trafficking, optimization, and reporting
- Attribution models and performance measurement
- Media planning and budget allocation strategies
- Proven experience engaging senior clientstakeholdersin presales or consulting environments.
- Strong ability to translate business goals into performance marketing and AdOps execution strategies.
- Excellentstorytelling, presentation, and solution articulation skills
Note: Interested candidates may apply by sending their resumes to careers@bandhantech.com
Key Responsibilities
Presales Solutioning & Deal Shaping
- Partner with sales and presales teams on RFPs, proactive pitches, and strategic deal pursuits.
- Design end-to-end digital marketing solutions with a strong focus on paid media and performance marketing (AdOps-led delivery models).
- Build win themes, solution narratives, and value propositions aligned to client growth and ROI goals.
- Define channel strategy, media mix, budgeting approach, and optimization frameworks for proposals.
- Support deal structuring, effort estimation, and commercial alignment with delivery feasibility and margin expectations.
- Lead client-facing solution presentations, demos, and workshopsthrough pursuit lifecycle.
Hands-on Ad Operations & Campaign Strategy
- Provide hands-on expertise in AdOps execution, including campaign setup, trafficking, QA, optimization, and reporting across:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook/Instagram)
- Programmatic platforms (DV360, The Trade Desk, etc.)
- Other performance channels as required
- Define campaign architecture, tracking setup (UTMs, pixels, conversion APIs), and attribution frameworks.
- Guide teams on bid strategies, audience segmentation, A/B testing, and performance optimization techniques.
- Ensure campaigns are built with scalability, automation, and efficiency in mind.
- Troubleshoot performance issues and provide optimization recommendations during presales and ongoing engagements.
Client Engagement & Discovery
- Conduct discovery workshops focused on performance marketing maturity, AdOps setup, and media efficiency.
- Assess current-state digital marketing and AdOps capabilities across tools, platforms, and processes.
- Identify optimization opportunities in campaign execution, tracking, data flow, and reporting systems.
- Translate client challengesinto actionable AdOps-led transformation solutions.
Existing Account Growth & Optimization
- Collaborate with account and delivery teams to identify AdOps-led performance improvement opportunities.
- Design campaign optimization roadmaps to improve ROI, CAC, ROAS, and conversion efficiency.
- Introduce automation, AI-driven optimization, and scaling strategies within paid media ecosystems.
- Support account mining through media expansion, channel diversification, and performance benchmarking.
Automation, Analytics & GenAI in AdOps
- Leverage marketing automation, AI, and GenAI tools to improve campaign efficiency and insights.
- Apply GenAI for:
- Ad copy variation and creative testing
- Audience segmentation insights
- Performance analysis and reporting automation
- Enable smarter decision-making through data-driven optimization frameworks and dashboards.
- Ensure solutions balance innovation with platform compliance, brand safety, and execution feasibility.
Delivery Alignment & Execution Readiness
- Ensure all proposed solutions are fully executable within AdOps and delivery capabilities.
- Define campaign governance models, KPI frameworks (CTR, CPA, ROAS, CAC), and reporting
structures. - Collaborate with delivery teams to ensure smooth transition from presales to execution.
- Provide input into tooling, automation stacks, and operational best practices.
Required Qualifications
- 8–10 years of experience in digital marketing, with strong focus on performance marketing and Ad Operations (AdOps).
- 5+ years of experience in presales, solution consulting, or performance marketing strategy roles.
- Strong hands-on experience with AdOps platforms:
- Google Ads, Meta Ads Manager
- Programmatic platforms (DV360 / TTD preferred)
- Analytics tools (GA4, Adobe Analytics, etc.)
- Deep understanding of:
- Campaign setup, trafficking, optimization, and reporting
- Attribution models and performance measurement
- Media planning and budget allocation strategies
- Proven experience engaging senior clientstakeholdersin presales or consulting environments.
- Strong ability to translate business goals into performance marketing and AdOps execution strategies.
- Excellentstorytelling, presentation, and solution articulation skills
Note: Interested candidates may apply by sending their resumes to careers@bandhantech.com